SEO Secrets Unveiled: How to Build a Million-Dollar Business with Search Engine Mastery

Ody's Digest

Sentil Kumar, the founder of SEO with Center, shared his story of building a million-dollar business using SEO while studying at university. He and his friends started a customized notebook business but pivoted to bulk notebook and t-shirt printing due to lack of demand. They focused on SEO as their marketing strategy, and after two years of dedication, they were getting so many leads that they had to hire a team to manage them. Kumar then started an art studio and used SEO to bring in clients. He emphasized that SEO is an art form that requires great content to rank on Google's first page. Google makes money by showing ads to users, so it prioritizes content that engages and impresses visitors. The five steps to getting SEO right are understanding the fundamentals, doing keyword research, planning and creating content, on-page optimization, and link building. Keyword research can be done using tools like Ubersuggest, and content doesn't have to be new; it just needs to be outstanding and differentiate from competitors. AI can be used for inspiration but the final content should be written by a human. Backlinks are essential for increasing page rank and can be earned through having unique content or getting featured on other websites. The three keys to winning in SEO are accumulating knowledge, taking action, and having a strategy. Not every business is suitable for SEO, and personal brand photography in Singapore is an example of a niche with low search volume. To learn more about SEO, download Sentil's five-step SEO checklist from his website. He also recommended the Online Marketing Made Easy podcast by Amy Potterfield.